Idiomatic meaning in English: "Either you talk bad (criticize or badmouth), or you are excessively friendly, right bro?"
Context and usage: This phrase expresses frustration with polarized opinions—people either hate something or overly idolize it, with no nuance. It's common in Brazilian online discussions, like about celebrities, sports, or politics (e.g., "You can't just like something moderately; it's all or nothing").